Product Strategy
A prioritisation problem —
not a backlog problem.
Features ship. Value does not compound.
Experimentation is cheap. Attention is scarce.
In short
Product Strategy Advisory is a 6–10 week engagement for Series A–D SaaS and AI companies where the roadmap has drifted or leadership can't agree on the top three bets. We run a written diagnostic, design a prioritisation framework, and hand back a 2–3 quarter product direction — including what the company is explicitly not doing. Deliverables: a written direction memo, a re-sequenced roadmap, a success-metric set, and a rollout plan for the leadership team.
- Duration
- 6–10 weeks
- Best fit
- Series A–D, $5M–$500M ARR
- Owner
- CEO, CPO, or incoming Head of Product
The Problem
Too many directions
The roadmap serves three segments. None well.
Weak conviction
Decisions stall. Teams wait for clarity that never arrives.
Output over value
Velocity is high. Impact is unclear.
Good product management is judgement.
Not frameworks. Not processes. The ability to decide what matters and commit to it.
Connected
Product and pricing decisions are connected.
Fixing one without the other creates leakage.
Explore Pricing AdvisoryHow the engagement runs
Six to ten weeks, three phases, one written direction.
Weeks 1–2
Diagnostic
Leadership interviews, roadmap and backlog audit, funnel and retention read, competitive positioning. We surface the 3–5 real constraints — not the ones on the OKR deck.
Weeks 3–6
Prioritisation & trade-offs
We design the prioritisation framework, stress-test the top bets against segment, revenue model, and capacity. Each bet has an explicit trade-off — what we stop doing to fund it.
Weeks 7–10
Direction memo & rollout
A written product direction memo (12–20 pages), a re-sequenced 2–3 quarter roadmap, a metric set, and a leadership rollout — including the board narrative.
Frequently asked
Product strategy advisory — answered.
- What is product strategy advisory?
- A time-boxed engagement that helps a product leadership team decide what to invest in, what to cut, and how to sequence the next 2–3 quarters. It replaces reactive backlog management with a written direction the whole company can commit to.
- When should a company hire a product strategy advisor?
- When the roadmap serves too many segments, when velocity is high but revenue and retention are flat, when leadership cannot agree on the top three bets, or when a new CPO needs an independent diagnostic before committing capital.
- How long does a product strategy engagement take?
- Six to ten weeks — split into diagnostic (2 weeks), prioritisation and trade-off design (2–4 weeks), and write-up plus leadership rollout (2 weeks).
- What is the deliverable?
- A written product direction memo, a re-sequenced roadmap, an explicit not-doing list, the metrics that define success, and the operating model changes required to execute — all handed over during a leadership rollout.
- Is this the same as roadmap consulting?
- No. Roadmap consulting rearranges the backlog. Product strategy advisory changes what belongs on the roadmap in the first place — and what does not.
- How is this different from an interim CPO?
- We diagnose and set direction; we do not run the org. If interim leadership is what's needed, we say so upfront and refer accordingly.
Let's fix product direction.
If focus is unclear or progress feels scattered, we should talk.