Retail & Ecommerce Analytics
The decision, not the dashboard.
This is the offer that sits alongside the SaaS-focused monetisation pages, aimed at a different buyer: category managers, pricing leads, and commercial directors in retail and ecommerce. It is not "we'll build you a dashboard." It is: given your data, what should you change on Monday.
Elasticity by SKU family, incremental lift from the last four promos, and where margin is quietly leaking through mix. Handed back as decisions with a numbers case, not a report to interpret.
Typical work
- Price-elasticity modelling per SKU family, feeding a repricing recommendation for the next quarter
- Promotional effectiveness diagnostic — true incremental revenue vs. cannibalised base, per campaign
- Mix and margin analytics — which categories, channels, or bundles are draining GM without anyone noticing
- Customer segmentation for CRM and lifecycle — but scored against LTV, not just RFM buckets
Engagement shape
Short and pointed — usually 4–8 weeks against a single commercial question (repricing, promo strategy, category rationalisation). We do not embed as an analytics team and we do not sell tooling.
Next step
Before committing capital, changing pricing, or restructuring product teams — let's talk.
We will be direct about whether an engagement is the right answer, and what scope would make it useful.