B2B SaaS · United Kingdom
Repricing a stalled install base without losing it.
→ NRR 102 → 126
Challenge
Net revenue retention had stalled in the low 100s. Three overlapping plans, discounting normalised in every renewal.
Approach
Repackaged around a single value metric. Repriced the install base in two waves. Instrumented win/loss telemetry against the new packaging.
Outcome
NRR recovered into the mid-120s within six months. New-logo ACV lifted ~33%.



