The Priceless Conversations · Episode · Hosted by Amit Godbole & Satyavati Kharde
Bridging Intention to Impact in Product Design
Episode Summary
Connor Joyce, Microsoft's first behavioural researcher, on why features do not guarantee impact and how to connect behaviour change to business outcomes.
Show Notes
Shipping features is not the same as changing behaviour. In this episode of The Priceless Conversations, Connor Joyce — Senior User Researcher on the Microsoft Copilot team and author of Bridging Intention to Impact — explains the gap between the two and how to close it.
The framework
Behaviour → user outcome → business outcome. Connor uses that chain to test whether a feature deserves to exist, and to replace usage dashboards that measure activity rather than value.
What we cover
- Why features do not guarantee impact, but behaviour change does
- How to measure success beyond usage metrics
- Leaving Deloitte's partner track to become Microsoft's first behavioural researcher
- The theory behind the book, and how teams apply it in practice
- Treating a job search like a product
- The counterintuitive ways people use and resist generative AI
Who this episode is for
Product managers, researchers and leaders who need evidence that their roadmap moves something real.
Timestamps
| Time | Topic |
|---|---|
| 00:00 | Introduction |
| 02:26 | Connor Joyce's journey in behavioural science |
| 05:06 | Impact of behavioural research at Microsoft |
| 07:40 | Leaving Deloitte for passion projects |
| 10:27 | Bridging Intention to Impact: the book |
| 13:07 | Theoretical foundations and practical applications |
| 15:27 | Coaching and consulting in product management |
| 17:59 | Job searching as a product |
| 20:31 | Generative AI and user behaviour |
| 23:06 | The future of product management |
| 25:46 | Closing thoughts |
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About The Priceless Conversations
How important decisions are made — in the words of the people making them.
Hosted by Amit Godbole and Satyavati Kharde. Conversations with product leaders, pricing practitioners, founders and technology executives on product strategy, pricing, AI, leadership, technology and decision-making.
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